Project Overview
Shiftly is an AI-powered automation company specializing in palletizing, depalletizing, and item picking for logistics and production environments.
Scope of work included: Branding, Logo design, Logo animation, AI product images set.
Design Direction
The Shiftly brand was crafted to convey precision, clarity, and forward-thinking automation. The logo, built from geometric forms, subtly echoes the shape of the company’s robot in abstract yet recognizable way.
Visual Language: A carefully selected palette of cool tech tones (indigo, slate, mint) paired with soft neutrals gives the brand both industrial authority and a modern, approachable feel. Typography is structured and spacious, reinforcing a sense of logic and flow.
Motion & Atmosphere:
Animations are minimal, purposeful, and fluid, mirroring the seamless, intelligent movement of automated systems. Every design choice was made to support the message of smart.
