Project Overview
This project reimagines the Message to Man film festival, transforming its identity into a modern, immersive experience across multiple platforms—from a dynamic website to street ads and exclusive merchandise. The goal is to reflect the festival’s spirit: a celebration of fearless storytelling, artistic exploration, and human connection.
Another important aspect of this project is solving a common problem faced by documentary festival attendees. It’s easy to feel overwhelmed and lost in the midst of a complex festival program, which can negatively impact the overall experience. This project introduces a simple, fun survey that helps people easily navigate through the films, making the process more enjoyable and interactive.
Design Direction
The festival logo brings together a stylized Centaur figure, a symbol of the festival, with a simple yet playful font. The Centaur represents movement, creativity, and tradition, embodying the festival’s spirit. The font’s clean yet lively style ensures a balance between elegance and approachability.
Geometric shapes weave into the design—not just as decoration, but as a foundation for guiding information. These forms create a visual rhythm, connecting different elements with harmony. They serve both aesthetic and functional roles, making the festival’s identity feel dynamic yet structured.
